Founded in 1947 in Sweden, H&M Group is one of the world’s largest fashion retailers, operating across more than 75 markets with brands including H&M, H&M Home, COS, Monki, and ARKET. The Group wanted to modernise its e-commerce platform to handle growing global demand, improve customer experience across all touchpoints, and strengthen its competitive position in online fashion retail.

tDigital led a digital transformation of H&M Group’s e-commerce platform, focused on streamlining operations and improving customer experience across all touchpoints. We architected new arrivals listing functionality powered by AI, optimised platform performance, and integrated next-generation e-commerce systems with advanced analytics.

The work covered frontend architecture, backend integration, performance engineering, analytics instrumentation, scalability, and user experience design. The result was a more scalable platform and a seamless customer experience, contributing to measurable growth in online sales and strengthening H&M’s competitive position in global e-commerce.