Bilia Olofsson Bil is part of Bilia, one of the leading full-service automotive groups in the Nordics. Founded in 1966 by Bengt Ove Olofsson in southern Stockholm, the dealership operates in Haninge and Nacka and represents Volkswagen, Audi, Škoda, and SEAT. Now integrated into the Bilia group, the business continues to operate from its original facilities with the same dedicated team, delivering approximately 4,000 vehicles a year with a long-standing focus on personal service and lasting customer relationships.

tDigital has served as Bilia Olofsson Bil’s digital partner with full responsibility for IT development and management. In 2016, tDigital led a comprehensive digital transformation for the dealership, delivering a new responsive website, a REST API, an anniversary calendar application, a quiz application, and a CRM system used to track vehicles for prospective buyers.

Beyond the transformation itself, tDigital has owned every phase of the work, from requirements gathering, budgeting, and procurement through planning, implementation, delivery, and ongoing management. The work covered IT strategy, web development, API development, application development, CRM systems, and full-lifecycle IT management. The result is a long-standing digital partnership underpinning Bilia Olofsson Bil’s operations, customer engagement, and ability to maintain its personal-service tradition in a digital era.