ATG (AB Trav och Galopp) is the licensed operator of horse racing betting in Sweden, founded in 1974 and owned by Svensk Travsport and Svensk Galopp. ATG operates under a regulated mandate from the Swedish state and holds the legal monopoly on betting on harness and thoroughbred horse racing in Sweden. With a national network of licensed agents serving customers across the country, ATG depends on robust internal systems to support agent operations and service management at scale.

tDigital contributed UX design to ATG’s IT service management tool, used by ATG’s internal teams and agent network across Sweden. While the broader team focused on establishing and improving the underlying ITIL-based service management processes, tDigital’s contribution centred on the user experience: the look, feel, and usability of the tool that supported day-to-day operations. The work covered user experience design, interaction design, and visual design for an enterprise service management context. The result was a more usable, more consistent service management experience supporting ATG’s regulated operation across the Swedish market.