Apoteket AB is Sweden’s largest pharmacy chain and a state-owned company, founded in 1998 with a national mandate for retailing pharmaceuticals across Sweden. Beyond its retail operations, Apoteket also supplies pharmaceuticals and pharmacy services to hospitals, healthcare centres, dental clinics, municipalities, and private healthcare providers. In recent years, Apoteket acquired Doktor24 (Platform 24 Healthcare AB), the digital healthcare provider, expanding the group’s reach into digital health services and bringing connected care offerings into the Apoteket family.

tDigital has supported Apoteket across pharmacy retail, pharmaceutical supply, and digital healthcare through a long-term engagement covering web development, mobile development, and data engineering. The work has spanned e-commerce, mobile applications, web and mobile tracking, cross-device analytics, statistical and data analysis, A/B testing, machine learning and AI capabilities, digital marketing, and traffic acquisition. Following Apoteket’s acquisition of Doktor24, the engagement expanded to include digital healthcare systems and integration work across the broader group.

The work covered web engineering, mobile engineering, data engineering, analytics, machine learning, and digital marketing technology. The result has been a sustained contribution to Apoteket’s digital capabilities across pharmacy retail, pharmaceutical supply, and digital healthcare, supporting the group’s evolving role as a digital and physical healthcare provider in Sweden.